Brazil will hold the Cup of Excellence auctions in December 2025 with the best Arabica coffees from the country, recognizing high-scoring and quality lots, with international prominence and participation from global buyers.
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The Brazilian coffee crop of 2025 has reached its pinnacle of recognition. After months of rigorous technical evaluations, the Brazilian Specialty Coffee Association (BSCA), in partnership with the Alliance for Coffee Excellence (ACE), announces the official dates for the Cup of Excellence – Arabica 2025 auctions. Between December 8 and 18, international buyers and roasters from around the world will bid, lot by lot, for the highest-scoring lots in the country. This event is the consecration of the quality and traceability that consolidate Brazil as a benchmark in specialty coffees. The most important date in the specialty coffee calendar is already set: December 9, 2025. On this day, the auction of the champion lots of the contest will take place. To integrate this global showcase, the coffees needed to achieve a score of 87 points or higher in the rigorous International Phase, respecting the maximum limit of 30 selected lots. The exclusivity of these beans is reflected in the ...