'Authenticity over localisation': Japan's wagyu and rice in the spotlight as government looks to boost food exports

Newly-appointed MAFF Minister Kotaro Nogami, who just assumed office this year, announced the new bureau, which has been temporarily dubbed the Export and International Bureau at a recent press conference. This is expected to be set up as part of the ministry's internal restructuring “Exporting is one of the main strategies to improve the income of all Japanese agriculture, forestry and fishery industries,” said Nogami at a press conference. “Exporting is one of the main strategies to improve the income of all Japanese agriculture, forestry and fishery industries,” plans next April, and will combine both international affairs and food export-related divisions. will take all measures such as increasing the amount of Japanese beef and strengthening the production base of apples, grapes and green tea for export. ”Japanese beef is regarded as an important agricultural product due to its popularity in overseas markets. MAFF will also be elevating the status of its Livestock Industry ...