Avocados: Good prices for Moroccan exporters in Europe

While Europe is facing an avocado shortage, Morocco seems to be enjoying a favorable situation. Indeed, the avocado season is starting with a bang for Moroccan producers and exporters, who are benefiting from a drop in Latin American competition on the European market. Mehdi Benchekroun, CEO of DMB & Co., confirms to Freshplaza that the current situation offers great opportunities for the Moroccan sector. “Currently, Latin American exporters, particularly Mexico, are focusing on the American market, which absorbs huge volumes,” explains Mehdi Benchekroun. As a result, very few shipments from Peru or Colombia are arriving in Europe, creating a real shortage on the old continent. According to Benchekroun, this situation is likely to continue, opening a window of opportunity for Moroccan exporters. The first shipments of Moroccan avocados, including green-skinned varieties such as zutano, bacon and fuerte, have already reached several European markets, including the Netherlands, the ...