Tridge summary
Morocco is capitalizing on a drop in Latin American competition to experience a boon in avocado exports to Europe, where a shortage is currently prevalent. The opportunity is particularly advantageous for Moroccan producers and exporters, who have already started shipping out the first batches of high-quality avocados to countries like the Netherlands, UK, and Germany. This situation is expected to persist, driven by Latin American exporters' shift towards the American market, leaving Morocco to dominate the European market. Additionally, Morocco's production enjoys favorable weather conditions, promising a large yield, and the quality is superior to the previous season. The bulk of the production is expected in October, with the peak in volumes anticipated from mid-December, ensuring consistent supplies for European importers in the face of escalating prices due to the shortage.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
While Europe is facing an avocado shortage, Morocco seems to be enjoying a favorable situation. Indeed, the avocado season is starting with a bang for Moroccan producers and exporters, who are benefiting from a drop in Latin American competition on the European market. Mehdi Benchekroun, CEO of DMB & Co., confirms to Freshplaza that the current situation offers great opportunities for the Moroccan sector. “Currently, Latin American exporters, particularly Mexico, are focusing on the American market, which absorbs huge volumes,” explains Mehdi Benchekroun. As a result, very few shipments from Peru or Colombia are arriving in Europe, creating a real shortage on the old continent. According to Benchekroun, this situation is likely to continue, opening a window of opportunity for Moroccan exporters. The first shipments of Moroccan avocados, including green-skinned varieties such as zutano, bacon and fuerte, have already reached several European markets, including the Netherlands, the ...
Source: Agrimaroc
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