The article marks the beginning of fresh lychee sales from Bac Giang, Vietnam, in Houston, Texas, priced at 14-15 USD per pound. This marks the first of a total of 1.08 tons of fresh Vietnamese lychees to be sold in the US market this year, with more batches on the way. The process involves selection, processing, irradiation, and air transport to ensure freshness. Despite the high logistics costs, the unique taste and quality of Vietnamese lychees are valued. The Vietnam Trade Office in Houston-Texas emphasizes the importance of professional export services and efficient market research for smooth exports.