Since 2011, South Africa faced a ban on direct horse exports to the European Union (EU) due to an outbreak of African horse sickness. Efforts by the South African Equine Health and Protocol (SAEHP), established in 2018 with support from entities like the Hong Kong Jockey Club, alongside the South African government, have been pivotal in addressing the EU's concerns. These concerted efforts, despite delays caused by the COVID-19 pandemic, led to a positive audit by the EU in October 2022, paving the way for the lifting of the ban. This development is a significant victory for the South African horse industry, showcasing the power of collaboration between the private and public sectors to overcome substantial obstacles.