Italy: Banana, from commodity to "fruit of refuge"

The economic crisis is reshuffling the agri-food cards at a global level and the banana market, the most consumed fruit in the world, cannot help but be affected. The operators of the import sector gathered in Fruitimprese are wondering about the role that this important product can play in the new scenario Banana is a product with unique organoleptic and taste characteristics, which has always been considered a commodity due to the low selling price and the easy availability; it never fails on the tables of Italians who consume 600,000 tons per year, with a per capita quantity of more than 10 kg (about 60 fruits per person). Bananas are simple to consume and represent a natural recharge of energy and important minerals such as potassium, so much so that they become a must for sportsmen all over the world.The banana therefore has an irreplaceable role in the diet and, due to the crisis and of the rising prices of other products, could rise to the role of "refuge fruit" for all ...