The Basque Government's Councilor for Food, Rural Development, Agriculture, and Fisheries, Amaia Barredo, said in an interview with EFE in Mexico City that "wine has become fashionable, associated with high-quality consumption," so it can be positioned as a "product of the future and expansion" in the North American country.
During the Basque Wine event, which consisted of exhibition halls of participating companies and business meetings with wine professionals in the Mexican capital, Barredo assured that Mexico "is a market that is growing in wine consumption and importation."
The objective of the 23 Basque wineries that attended the event, according to Barredo, is to offer new channels of collaboration with the centuries-old base of Basque culinary tradition and culture.
"The beverages from Euskadi (Basque Country) arrive as a direct and commercial mission with Basque companies to Mexico, with the aim of strengthening commercial presence in the market..."