Bayer has just launched an exclusive program for soybean farmers in Rio Grande do Sul who are choosing and purchasing certified seeds for the 2026/27 crop. This is the "Right Seed" campaign, which offers a bonus of R$ 40 per bag of 200 thousand seeds purchased — equivalent to R$ 1,000 per big bag of 5 million seeds. The action, carried out in conjunction with entities and partners, reinforces the chain's commitment to strengthening the soybean farming in Rio Grande do Sul, supporting producers in adopting technologies that generate more productivity, competitiveness, and value for their properties. "The scenario in the state is challenging, especially after recurrent crop disappointments. That's why the company is making available to the Rio Grande do Sul farmer the best technology and innovation in soybean seeds, bringing more security and predictability to crops, especially in an El Niño period," highlights Luciano Bilhalva Centeno, Bayer's commercial manager for soybeans in RS. ...