The article provides an overview of the state of the beef cattle breeding industry in Bulgaria, as shared by Stoyan Chukanov, the chairman of the Association for Breeding of Beef Cattle Breeds. The discussion covers the challenges and progress the sector has made throughout the year, with a focus on state aid for beef sales, subsidy equalization, and the impact of the shadow economy and high inflation on farmers. The introduction of the third emergency aid and the Strategic Plan for the industry, along with the future of ecoschemes and humane treatment, are also addressed. Additionally, the article highlights the demographic challenges and the shift towards meat breeding from dairy, emphasizing the need for a comprehensive strategy to support the sector's growth and development.