The international beef market is undergoing a transformation due to changing consumption habits. While countries like Brazil are reducing beef consumption, China is increasing its participation in the market. Despite being a major beef producer, Brazil's domestic consumption hit a 26-year low in 2022. This trend is also seen in the US, UK, and Argentina. However, Brazil has compensated for the domestic market slowdown by expanding its presence in Asia, especially in China. The new government is playing a key role in resuming meat sales to China and making trade agreements with other countries. The stability of exports to Asia is crucial for maintaining high prices.