Belgium: Swine sector introduces first national animal welfare label

The Belgian pork sector will soon present its own animal welfare seal, which will allow retailers to offer their customers local pork produced to animal welfare standards that exceed legal standards. In addition to transparency for consumers, the label will also offer producers the opportunity to differentiate themselves. The new brand will offer a strict set of basic standards on which butchers, supermarkets and other retailers can define their own requirements. For consumers, the label will provide clarity and transparency. It will also give them the opportunity to make even more conscious decisions, whether in terms of sustainability, health, animal welfare, ...