Belgium is introducing a new pork production standard that aims to be more stringent than its national legislation, covering areas such as animal health, welfare, sustainability, food safety, and traceability across the entire supply chain. This standard, open to the whole country and aligned with European initiatives, is a response to growing consumer demand for higher animal welfare standards, particularly among younger and female consumers. The standard will allow retailers to offer local pork that adheres to these extra-legal standards, providing transparency to consumers and enabling producers to differentiate themselves.