Dragon fruit growers in Binh Thuan, Vietnam, are investing in deep processing to increase the economic value of the fruit and solve the problem of low prices and oversupply. The Ham Duc Dragon Fruit Cooperative has signed an exclusive contract to distribute dragon fruit wine in China, and Kim Hai farm has successful products for deep processing, including dragon fruit juice, dried dragon fruit, and dragon fruit snack in the US, Japan, Korea, and Thailand. The Provincial Agricultural Extension Center is encouraging modern technology investment and inviting major corporations to associate with local enterprises to increase production scale and meet market demand.