Blueberries are already cheaper than raspberries, so why is the premium berry breaking price records in Ukraine?

Published 2024년 7월 18일

Tridge summary

Ukrainian blueberry prices have hit an all-time low, dropping to less than $2 per kg, due to a surge in production and the devaluation of the hryvnia caused by the Russian invasion. This has made blueberries the cheapest mass berry on the market, despite high cultivation costs and health benefits. However, experts like Andriy Yarmak from the FAO see this as an opportunity to boost consumption and efficiency. Ukrainian blueberry farmers are struggling, especially with the need to meet export standards, but there is potential for profit through direct exports or by working together with other farmers. The country also has a growing market for frozen blueberries in the EU and Asia.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

This week, the trend of rapid decline in blueberry prices continued on the Ukrainian market. According to EastFruit analysts, farmers are already offering their berries at prices starting from 80 UAH/kg, which is less than $2 US dollars per kg! To be more precise, about $1.9 or 1.8 euros per kg! This is an absolute price anti-record for blueberries in the history of Ukraine. Moreover, raspberries for the fresh market are now sold in bulk for no less than 100 UAH/kg, and raspberries for freezing – from 60 to 80 UAH/kg. By the way, let us recall that experts predicted a similar development of events several years ago. For comparison, previously a shock for producers was the reduction in berry prices to $2.5 per kg, but such price drops happened only sporadically, and the price usually stayed at such a low level for no more than a week or two. If we talk about the time when most of the blueberry plantations were established in Ukraine, then the average wholesale price for this berry ...

Source: Eastfruit