Uzbekistan is experiencing a surge in interest in blueberry cultivation due to its high market demand and potential for profit. However, the process is currently hampered by a lack of information and experience sharing, with only a few small-scale producers known and high price points for imported blueberries in supermarkets. The potential for industrial-scale blueberry plantations is promising due to Uzbekistan's climatic conditions, low labor costs, and ability to start harvesting earlier than most Northern Hemisphere countries. Despite the challenges, there is growing interest from large Uzbek investors, indicating a bright future for the blueberry farming industry in the country.