Uzbekistan is witnessing a surge of interest in blueberry cultivation, with local companies seeking expertise and seedlings, and foreign interest, notably from the Spanish company Ideal Fruits. The company's CEO, David Muñoz Pascual, sees potential in Uzbekistan's climate for blueberry harvest in the early summer, providing a way to meet market demand and potentially access the Russian market, which currently cannot be supplied by Spain. However, it remains unclear if Ideal Fruits has thoroughly explored the opportunities in Uzbekistan.