Ukrainian blueberry market 2025; competition can drive prices to new lows

Published 2024년 11월 3일

Tridge summary

The average sale price of Ukrainian blueberries for the 2024 season has increased by 17.6% from the previous year, reaching over $5 per 1 kg. However, the domestic market price hit a record low of UAH 60 per 1 kg. The export potential is estimated to be 25,000 tons annually for the next four years, while the actual production is projected to be 9,000 tons in 2024. In 2025, with a production of 11-12,000 tons, the domestic market is expected to see stagnation, leading to lower retail prices. The main export destinations are expected to be the Netherlands, Germany, Spain, Great Britain, and Poland, with an anticipated increase in blueberry sales. Yevgeny Harlan anticipates a consolidation of Ukrainian exports around large blueberry producers due to their expertise, support, and well-developed logistics chain, with additional export services to aid medium-sized and small producers.

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Original content

Yevgeny Harlan, a member of the board of UA Growers OU, a trader of Ukrainian blueberries on the EU markets, talks about this in his blog on EastFruit. He noted that the average sale price of Ukrainian blueberries in the 2024 season exceeded $5 per 1 kg (+17.6% compared to last year's price). In the second half of August, the standard export price was above 6 €/kg for a first grade berry, in September it was 10 €/kg. On the domestic market, the price of blueberries reached a historic low and in some places amounted to UAH 60 per 1 kg (wholesale points of receipt of berries from producers). Evgeniy Harlan believes that the export potential of Ukraine, based on already existing plantations, is 25 thousand tons of blueberries every year for the next 4 years, while the actual production in 2024 is at the level of no more than 9 thousand tons. He predicts that in 2025, with a total production of about 11-12 thousand tons, the domestic market does not expect an increase in demand, which ...

Source: AgroPortal.ua