Boseong County (County Head Kim Cheol-woo) announced that on the 1st, they held a "Boseong Mall·Boseong Tea Special Promotion Event" at the "Tea Gathering" to expand the sales channels for local agricultural products and to activate the use of Boseong Mall. This event was organized in line with the rapidly growing consumption trend of matcha among the MZ generation, the café industry, and the global food and beverage market. The county operated experiential programs including a Boseong Mountain Matcha Latte tasting session, a display of new Boseong Tea products, and a promotion of Boseong Mall benefits, allowing staff to directly experience the quality and competitiveness of local agricultural products. The matcha products showcased at the tasting session were 100% Boseong Mountain matcha cultivated and manufactured by tea-producing farms in Boseong County.