Brazil accounts for 90% of global poultry meat trade

A recent RaboResearch report highlights Brazil as the world's leading exporter of poultry meat, contributing to 90% of the global trade. The global poultry industry is projected to grow by 1-2% annually, despite challenges such as zoonoses, feed costs, geopolitical tensions, and food security priorities in emerging markets. The poultry meat turnover is estimated to be around $32 billion, with Brazil, the US, EU, Thailand, and China being the dominant countries. Brazil's success is attributed to competitive pricing and market diversification. The average export price of poultry meat is expected to rise significantly by 2025 due to factors such as inflation, increased production and logistics costs, consumer preferences for deep-processed products, and Brexit. Thailand, China, and Chile are leading in export value, with Brazil expected to increase its market share along with Thailand and China, and new players like Russia, Ukraine, Argentina, Paraguay, Vietnam, Colombia, and South Africa potentially making a significant mark in the global poultry market.