Brazilian fruit producers are investing in quality to target the Canadian market, which imports melon, mango, papaya, lemon, and fig from Brazil. Despite economic challenges, the appreciation of the dollar against the real has made exports more profitable. Lucas Brotto, a producer, has expanded his business to include guava and atemoya, a less known but high-priced fruit. Most fruit exports to Canada are made by plane, ensuring product freshness and fetching a higher price in the Canadian market.