Brazil is planning to launch a new international brand for its duck meat, targeting premium markets in the Middle East and Asia. The brand will be managed by the Brazilian association ABPA and APEX-Brasil, building on their successful branding of chicken, pork, and eggs. Despite duck meat being a niche product in Brazil, it is valued for its high added value. In 2020, Brazil exported 4,000 tons of duck meat, earning $10.5 million, with Saudi Arabia and the United Arab Emirates being the main recipients. Technavio projects the duck meat market to grow to $1.6 billion by 2025, with 74% of the growth expected from the Asia-Pacific region.