Brazilian participation in the Café Show Seoul 2023 in South Korea could generate US$ 22.4 million

Brazilian participation in Cafe Show Seoul 2023, the sector's main event in South Korea and one of the largest in Asia, which took place from November 8th to 11th, in the South Korean capital, could yield US$22.4 million. As part of the sectoral project "Brazil. The Coffee Nation", carried out by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Export and Investment Promotion Agency (ApexBrasil), 11 national companies made commercial contacts with 90 buyers and trainers of opinion in the region, 40 of which were new, which made it possible to complete US$6.126 million in business at the fair and the projection for a further US$16.264 million in the next 12 months. According to Vinicius Estrela, executive director of BSCA, South Korea is an important partner for Brazilian coffees and the focus on the special product is increasing. "Since last year, we have observed a 'pool' of small South Korean roasters emerging and, given the existing ...