Brazilian potato farming is expected to have a good performance in 2024, with record-breaking prices and a favorable scenario that began in 2019, despite production challenges. The increase in the area dedicated to potato production for the pre-fried industry has limited the supply for the table market, leading to high prices. The industry is expected to continue investing in 2025, but challenges may arise in 2025 due to the availability of seeds, which could restrict production and productivity. Hortifruti Brasil magazine will publish a detailed study of the cost spreadsheet of a typical potato-producing property and the behavior of these items in different production models.