Brazilian specialty coffee promotion aims at Middle East

São Paulo – The Brazilian Association of Specialty Coffees (BSCA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) re-signed the project to promote Brazilian specialty coffees abroad for the next two years. One of the priority markets of “Brazil. The coffee nation” are the countries of the Middle East, especially Saudi Arabia and the United Arab Emirates. Other goals are to promote Robusta coffee abroad and offer the global market an original Brazilian blend of coffee (pictured above, a coffee plantation). According to the executive director of BSCA, Vinícius Estrela, demand from Arab customers for Brazilian specialty coffees stems from more significant promotion and growing consumption: “In the Middle East, we noticed a growing interest in specialty coffees after Expo 2020 because we exhibited at the Brazil pavilion on that occasion. So we started going to shows and seeing people’s interest in specialty coffees, especially visitors from Saudi Arabia and the ...