Brazil’s specialty coffee sector could generate $48.4 million at event in Japan

The participation of Brazilian businesspeople in the SCAJ – World Specialty Coffee Conference and Exhibition 2024, held between October 9 and 12 in Tokyo, Japan, is expected to result in business deals worth US$ 48.431 million. The event, considered the main event in the sector in Asia, was part of the project "Brazil. The Coffee Nation", promoted by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). During the conference, thousands of visitors were able to taste the diversity and quality of Brazilian coffees. Businesspeople established 1,764 business contacts, 1,049 of which were new, which generated US$ 7.463 million in immediate business and an expected US$ 19.588 million over the next 12 months. BSCA also organized the "Taste of the Harvest" business roundtable, which brought together 28 samples of coffees from various producing regions in Brazil, resulting in 308 contacts, including 72 new ...