Cajamarca: Business wheel promotes direct commercialization of passion fruit

With the aim of promoting the commercialization of passion fruit and boosting direct sales between producers and buyers, the Regional Directorate of Agriculture Cajamarca organized a business meeting with the participation of farmers from the provinces of Santa Cruz, Jaén, and San Ignacio. The event was organized through the Agrarian Agency San Ignacio and the Passion Fruit Project. In the days leading up to the event, the producers selected their best fruits and presented passion fruit derivatives, the result of transformation and value-added processes promoted by the project. The Passion Fruit Project provides advice, training, and the provision of materials and equipment to the beneficiary producers. Thanks to this technical support, the farmers have improved their production processes and the quality ...