Italy: California prunes export marks a growing trend

게시됨 2021년 5월 18일

Tridge 요약

The article highlights a significant growth in the popularity of California prunes in Italy, with a 5% increase in import volume and a 6% increase in value over the past six months. This trend is expected to persist throughout 2021, driven by targeted marketing efforts by the California Prune Board. The board's strategy includes television advertising, product placements, and collaborations with influencers, capitalizing on the shift in consumer behavior towards healthier food options during the pandemic. The board's focus on the health benefits of prunes, especially for bone health, has resonated with consumers in Italy, Canada, and Japan, where there has been a notable increase in prune exports. Japan remains the largest export market for California prunes, with a 6% increase in value of exports in 2021.

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원본 콘텐츠

The popularity of California prunes in Italy has recorded a positive growth trend in the last year. Over the past six months, the import volume of California Prunes has grown by 5% with an increase in value of 6%. A trend that is expected to continue throughout 2021, as marketing efforts have been stepped up to support California Prunes. The renewed popularity of its products has been welcomed by the California Prune Board, the consortium representing the California Prune supply chain, which will continue in 2021 with its commitment globally and in Italy to the promotion of premium quality and versatility of California Prunes through marketing and communication projects, such as product placement on major television channels and sampling activities, as well as collaborations with influencers and ambassadors. The product placement activity in the context of the popular Italian television docuseries "Donnavventura" has achieved excellent results, also thanks to the reruns last ...

출처: Myfruit