In seven months, Italy increases imports of California plums by 149%

Published 2022년 4월 28일

Tridge summary

The California Prune Board has reported significant growth in prune sales in Europe and Italy, with a 149% increase in volume and 98% increase in value from August 2021 to February 2022. The board is also highlighting the health benefits of prunes, particularly for bone health, based on 20 years of research. A recent study from Pennsylvania State University suggests that regular consumption of prunes can improve bone health in postmenopausal women by reducing stress oxidative and inflammation. The California Prune Board is planning marketing campaigns to further promote the health benefits and versatility of prunes.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Record numbers come from the California Prune Board (CPB), the consortium that represents the entire California Prune supply chain. Myfruit.it talked about it with the director of international marketing and communications, Esther Ritson-Elliott. What are the consumption trends of California prunes in Europe and Italy? In recent years, California Prune sales have steadily increased in Europe and other markets. In Italy, their market value has grown steadily since 2018. Italy is confirmed as a key market for the Consortium. In fact, California plum exports to Italy showed very positive growth, with an increase of 149% in volume and 98% in value in the period August 2021 / February 2022 compared to the same period of the previous year (source: Source: FAS Data, April 2022). This positive trend continues today. What news has recently emerged from scientific research on plums? The California Prune Board is at the forefront of the study that analyzes the connection between dehydrated ...

Source: Myfruit