Kampot pepper, a highly valued pepper with protected geographical indications in Cambodia for the past 10 years, has attracted both farmers and investors due to its high price and quality. The area dedicated to its cultivation has significantly expanded, and over 100 tons were produced last year. Despite the increased production and higher prices compared to non-Kampot pepper, the industry faces challenges such as market instability and quality control issues, with prices for non-KPPA pepper falling and KPPA pepper prices not keeping pace with the international market. There is potential for growth and higher prices, especially with the European Union's geographical indications protection since 2016, which has aided in market expansion.