Cerrado Mineiro region lands in Italy to promote coffee with the Denomination of Origin seal

The Federation of Coffee Growers of the Cerrado will hold a road show between October 1st and 8th to promote the Denomination of Origin (DO) seal of the Cerrado Mineiro Region (RCM) in three important Italian cities: Milan, Florence and Rome. The initiative is part of the “The Truth is Traceable” campaign, which seeks to highlight the authenticity and traceability of coffee produced in the region. The action has the support of the cooperatives of the Carmocer, Carpec, Coocacer Araguari, Coopadap, Expocacer and MonteCCer system, in addition to seven associations: ACA, Acarpa, Amoca, Appcer, Assocafé, Assogotardo and GRE Café – Araxá Region. Represented by its president, Gláucio de Castro, the executive director, Juliano Tarabal, and the DO coordinator, Tiago Furlaneto, the delegation will also include the participation of producers, representatives of cooperatives and Sebrae. The goal is to present the DO certification process to Italian companies involved in the industrialization, ...