Chamfre, a leading animal welfare company, is preparing a newly renovated factory tour program and awaiting general consumers. According to Chamfre, the newly composed tour program is an 'experiential tour program' that is interestingly structured around △understanding animal welfare △secrets of freshness and deliciousness △explanation of brand value, which is available not only for groups but also for family units, with various gifts prepared as on-site events. A Chamfre representative stated that the renewal of their tour program aims to expand consumer touchpoints and share the image of a trustworthy food company by disclosing production transparency.