Cheaper chicken in Switzerland, but at what cost?

Terroir Friborg is today launching an awareness campaign aimed at the world of gastronomy, so that regional chicken is given more priority in its supply, for both environmental issues and support for the local sector. A video clip supports this approach (illustration Terroir Fribourg). The canton of Friborg is one of the largest poultry producers in Switzerland, announces the Terroir Friborg press release published on Wednesday July 12. More than 250 farms raise chickens there, near the largest poultry processing workshop in the country, in Courtepin. Raising awareness among restaurateurs In Switzerland, the consumption of poultry meat stands at 15 kg per capita (2022). Two-thirds of this volume is produced in Switzerland, while the rest is imported, mainly from Brazil. In the retail trade, the share of Swiss chicken is high, driven by consumer sensitivity, while there is still room for improvement in gastronomy. It is in this context that Terroir Friborg is launching its ...