Chef Omar Allibhoy brings Iberico Ham to British homes and restaurants

The aroma of Iberian Ham has permeated London this week during a unique culinary experience starring chef Omar Allibhoy, ambassador of the European campaign 'Awaken Your Ibérico Sense' in the United Kingdom, reported sources from the Interprofessional Association of Iberian Pig (Asici). The event brought together chefs, restaurateurs, and food journalists with a single objective: to discover how to integrate this icon of European gastronomy into British cuisine and culture. The event, organized by Asici through its international promotion campaign 'Awaken Your Ibérico Sense', co-financed by the European Union, reinforces the sector's commitment to spreading the values of Iberian Ham—quality, sustainability, and tradition—and to consolidating its presence in one of the most dynamic and high-potential markets for the product. Attendees participated in a sensory tasting guided by Jesús Pérez Aguilar, managing director of Asici, who explained how to enjoy Iberian Ham through the five ...