The 2024 cherry campaign is marked by limited production, high demand, and stable prices, heavily influenced by climate conditions. From April 29 to June 16, household spending on cherries rose by 20.3%, and volumes increased by 12.3% compared to 2023. The average retail price for packaged cherries went up by 4.8%. A scarcity of Spanish cherries caused a 4% price hike, with Turkish cherries entering the market later. Southern Italy's production faced early shortfalls and faster harvesting due to high temperatures, while northern Italy's initially promising season was later hampered by bad weather.