Cherry express ships and more than 70 thousand hectares of cultivation are the reasons for the reign of Chile in China

Despite being 20 thousand kilometers apart, China and Chile have a special connection. There are many families who enjoy national cherries at each celebration of the Chinese New Year, a holiday celebrated on February 10. Chilean fruit is eagerly awaited by consumers, and special sales are even made through social networks, since they are considered a symbol of prosperity and good fortune in the Asian country. The "boom" is so powerful that supermarkets run out of stock on those dates, since it is the star product. Chile's advance in the market of this Asian giant is such that even the image that the Chinese have of the country changed. According to a Longitudinal Study Image of Chile, 46% of those surveyed in Shanghai say that Chile is familiar or very familiar to them. In fact, for the Chinese we are the "closest" country in Latin America, along with Brazil (also 46%). How did this phenomenon come about? Mónica Ahumada, an expert on Asia and academic at the Usach Faculty of ...