In 2024, poultry meat became the most popular meat in France, with per capita consumption surpassing pork for the first time at 31.6 kgs. This marks a 10% annual increase and a 15% rise since 2019. Despite this success, France's poultry industry faces challenges as it cannot fulfill the growing demand, leading to a reliance on imports, primarily from countries that may not meet French production standards. To address this issue, Anvol, the French poultry industry interprofessional organization, is advocating for increased national production and stricter import controls. The organization seeks support from various stakeholders, including the government and the public, to reduce reliance on imports and promote the consumption of locally produced poultry. The government is also urged to enforce European regulations and to clearly label the origin of chicken products to better inform consumers about the source of the meat they consume.