Chilean blueberry exports increased by over 30 percent year-on-year, with half being shipped to Asian markets.

According to the blueberry industry information media, the production of Chilean blueberries is expected to remain at 91,477 tons for the 2025/26 season. Meanwhile, the Chilean fresh blueberry industry is undergoing significant changes: high temperatures caused by climate change have brought forward the phenological period of the crops; export destinations have been readjusted, with Asia becoming the focus, and South Korea occupying a central position; logistics has become increasingly convenient, allowing fresh produce to reach distant markets more quickly. As of the 47th week, Chile has exported 3,403 tons of blueberries, a 34% increase over the same period in 2024/25, accounting for 3.7% of the estimated total production. The early export progress is not only due to the earlier harvest period but also the result of proactive adjustments in industry strategies to achieve better market performance. Asia has solidified its position as the primary buyer of Chilean blueberries, with exports to Asia reaching 1,838 tons as of the 47th week, accounting for 54% of total exports. Among these, South Korea holds the dominant position (48%), with a 36% increase over the 24/25 season and a 43% increase over the 23/24 season. The United States, traditionally the number one destination, currently imports 653 tons (19%), a 14% decrease from the previous season and a significant 60% reduction from the 23/24 season, indicating a structural adjustment in market demand. On the other hand, mainland Europe shows a notable recovery, with imports increasing by 190% to 606 tons; the United Kingdom increased by 40% to 226 tons. Currently, logistics has become a key driver for maintaining competitiveness. As of the 47th week, sea shipments amount to 1,942 tons (+26%), and air shipments reach 1,356 tons (+41%). The increase in air shipments is to meet the demand for delivering fresh, firm, high-quality blueberries to Asian and U.S. markets during key sales periods (such as the weeks before Christmas). In terms of varieties, the market share of varieties such as Suzie Blue (33%), Magnifica (12%), and Duke (10%) is increasing. These varieties are characterized by large fruit diameter, high firmness, and long shelf life, which are crucial for long-distance transportation to Asia and Europe. Image source: Pixabay 2025 International Fruit and Vegetable Report. All rights reserved. For permission to reproduce, contact the International Fruit and Vegetable Report and credit the source as the International Fruit and Vegetable Report.