Chilean plums: Indian Delegation wants a long-term relationship with this market

Published 2024년 6월 21일

Tridge summary

An Indian delegation, including representatives from VKC Nuts, Regency Global Ingredient LLP, and Commodity Trading Corporation, has expressed interest in establishing long-term partnerships with Chilean companies like South365 and Kaikén to import and promote dried plums in India. The Indians are drawn to Chile's consistent harvest and the premium perception of Chilean produce in India. They are advocating for extended promotional strategies over five to seven years to boost consumption. The delegation's optimistic outlook values the potential of the Indian market, projecting it to reach 10 to 12 thousand tons in six to seven years.

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Original content

After visiting the Prunesco and Frutexsa plants, meeting with representatives of South365 and Kaikén and, in between, visiting the Santa Rita Vineyard, the representatives of the Indian delegation express a serious interest in working together with the companies that produce and export dried plums. Chileans. Gunjan Vijay Jain, director of VKC Nuts Private Limited, has sought to leave the message to the Chilean counterpart in different instances; about the relevance of 'playing on the same side of the court' to reach consumers in a better way, but emphasizes that, for this, it is also relevant to do so with product promotion plans that are not 1 or 2 years, but rather long term, thinking about 5, 6 or 7 years. Even more so if it is a completely unknown product in India, where “prunes”, many people have confused it with an animal, he comments anecdotally. The other members of the delegation are Pratik Dattani, managing partner of Regency Global Ingredient LLP; and Rajeev Pabreja, ...

Source: Portaldelcampo