The Chilean National Fisheries and Aquaculture Bureau has implemented a fishing ban during the peak breeding season of hake in September. The initiative, aimed at aiding the recovery of the hake population from over-exploitation, sees the distribution of posters and eco-friendly shopping bags to the public. The ban prohibits the fishing, transportation, and sale of hake, with violators able to report infringements anonymously. The campaign involves all sectors of the hake value chain, including fishermen, restaurants, marketers, and transporters.