China's largest coffee chain creates product line in honor of Brazil

Throughout the month of December, China's largest coffee chain, Luckin Coffee, which has over 30,000 outlets across the country, will have the "Café do Brasil" brand printed on all its coffee cups sold. The "Brazil Season" campaign, mediated by the Brazilian Agency for Promotion of Exports and Investments (ApexBrasil), is part of the Agency's set of actions to promote trade and strengthen the Brazilian brand among Chinese consumers. Throughout the campaign, it is estimated that a total of 400 million cups with the Brazilian identity will be sold. "Over the course of a month, Brazil will be the protagonist, printed on the cups of Luckin Coffee across all of China, a market that already has almost half a billion coffee consumers. Around 14 million cups will be sold per day with the Brazilian brand, creating an unprecedented opportunity for positioning and reinforcing the image of Brazil as a source of premium coffee in the Chinese market," comments the president of ApexBrasil, Jorge ...