The southern Zhejiang tea market, located in Lishui City, is the largest green tea trading market in China and is currently open for the spring tea season. In 2020, the city produced 42,900 tons of tea. This year, the market has seen an increase in the number of 'tea anchors', who use live broadcasts to sell tea and bring in a significant portion of the market's daily trading volume. These anchors have gained popularity among consumers due to the transparency and competitive pricing they offer. The local regulatory authorities have responded by introducing regulations to standardize the webcasting process and protect consumer rights and food safety.