Live cattle prices in Brazil fell in 2022 due to increased supply, a trend expected to continue in 2023. Despite this, demand remains uncertain. The country's beef exports hit a record 2.16 million tons from January to November 2022, with December numbers still pending. The main focus for 2023 will be Chinese demand, which could lead to a 50% growth in food app orders in major cities, despite COVID-19 challenges. Brazil's cheap beef prices make it a favored supplier, especially with the US facing a livestock cycle deficit. However, the country is also looking to diversify its markets by negotiating access to South Korea and Indonesia.