China is the world's largest consumer of durian, spending nearly 7 billion USD on the fruit in 2023, mainly from Thailand and Vietnam. Vietnam has profited significantly from its durian exports to China, reaching 2.66 billion USD in just 9 months. The country expects further growth in the durian market, as it officially exports frozen durian to China and has seen a 17% increase in durian production, reaching nearly 985,000 tons.