Chinese press visits the olive oil-producing areas of Extremadura, Spain

Informants from four Chinese media outlets invited by the Spanish Olive Oil Interprofessional have made a trip to Extremadura this week to learn about the reality of our sector. Media such as the People's Daily, the most important in the country, with a print circulation of about four million copies, China Central Television (CCTV), the Xinhua news agency and the Stdaily media. Over three days they have experienced an immersion in the reality of the sector in the third producing region of our country. “In Extremadura they have been able to learn about the keys to the sector, the production capacity, the extra virgins with designation of origin, the native varieties, very interesting for new consumers, and the strength of the organic olive grove,” explains Teresa Pérez, manager of the Interprofesional. of Spanish Olive Oil. For Fabián Gordillo, member of the Board of Directors of the Organization, this visit is a step further in that market: “The Chinese consumer already ...