[Korea Farmers Newspaper, Reporter Gigino] The Korea Poultry Association (hereinafter referred to as the Poultry Association) is jointly launching a "Domestic Chicken Consumption Promotion Campaign" with E-Mart and Lotte Mart to promote the consumption of domestic chicken and create an environment where consumers can make their choices with peace of mind. This campaign, which is part of the Chicken Self-Help Fund project, will be held at all E-Mart and Lotte Mart stores nationwide from December 2 to December 10 for a total of nine days. During this period, consumers can purchase whole chickens (800g~950g) and chicken stir-fry ingredients (950g) with a "Quality Assurance Mark" at a discounted price of up to 40%. An official from the Poultry Association stated, "This campaign is aimed at increasing the consumption of chicken."