Hungary is experiencing a significant increase in the cost of Christmas fish, with prices rising by 50-60 percent compared to last year, due to higher costs in feed, energy, transport, labor, and the depreciation of the forint. Despite these challenges, the country's fish farms are expected to meet the demand for the holiday season, which sees a drop in production by 30-40 percent due to water shortages and bird invasions. The Hungarian Aquaculture and Fisheries Association (MA-HAL) has urged its members to prioritize domestic supply over exports. The high prices, however, do not leave a comfortable profit margin, with the industry operating with a margin of 3-4 percent in the past five years. MA-HAL emphasizes the importance of fish consumption for health reasons and is advocating for the renovation of fish ponds and canal systems to mitigate the effects of drought.