Chuseok gifts, practicality reinforced amidst coexistence with premium offerings.

This year's Chuseok gift market has shown a clear trend of polarization. Affordable sets priced at 50,000 won or less are gaining popularity, while demand for premium sets continues. Large supermarkets and convenience stores have released a large number of fruit, processed food, and seafood sets that emphasize value for money, while department stores and hotels have targeted the demand for "special gifts" by promoting high-end Hanwoo beef and clean seafood. Firstly, the pre-reservation sales results from E-Mart showed that fruit sets priced below 50,000 won swept the top 1-4 sales rankings, proving the strength of value for money. GS25 introduced 650 types of gift sets this year under the concept of "a gift shop in our neighborhood," most of which are affordable sets priced between 30,000 and 100,000 won. This trend reflects the psychology of consumers who want to "maintain face but rationalize spending" amid recent years of inflation and economic uncertainty. In fact, major ...