The China International Import Expo (CIIE) has been instrumental in connecting China with the world and has served as a platform for international procurement, investment promotion, cultural exchanges, and open cooperation for the past three years. It has significantly expanded, with the 'Circle of Friends' growing and the transaction procurement and investment project results being quite fruitful. One notable example is East Timor's coffee industry, which has seen substantial growth after participating in the CIIE. The industry has gained increased publicity and has become a member of the National (Regional) Center of the Shanghai Free Trade Zone, leading to the opening of the first East Timor National Pavilion Coffee Industry Center in Shanghai and large-scale trade imports. The highest single contract value for East Timor coffee beans and civet coffee has reached $3.5 million, and it is projected that orders this year will reach $5 million.