The Thailand Food and Drug Administration (FDA) is developing regulations and standards for alternative protein products, with a focus on plant-based proteins, including a ban on certain terms that could mislead consumers into believing the product is meat. The regulations will also cover product definitions, process safety requirements, ingredient safety standards, nutritional labeling, and restrictions on images that suggest animal origin. For the plant-dairy sector, the use of terms like 'milk' and 'milk beverage' is permitted as long as the source is plant-based, while terms that are ambiguous or not factually accurate will be prohibited.