The clementine and mandarin season did not start off on the right foot in large-scale distribution, given the low sales both in terms of value and volume. According to IRI data for super and hypermarkets for the total product (packaged and bulk), in October 5,496,559 kilograms were sold compared to the 8,572,066 kilograms sold in 2021 with a drop in volume of 36%. Fruits also dropped in value by 30%, going from 21,313,655 euros in October 2021 to 14,859,902 euros.. .
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The clementine and mandarin season did not start off on the right foot in large-scale distribution, given the low sales both in terms of value and volume. According to IRI data for super and hypermarkets for the total product (packaged and bulk), in October 5,496,559 kilograms were sold compared to the 8,572,066 kilograms sold in 2021 with a drop in volume of 36%. Fruits also dropped in value by 30%, going from 21,313,655 euros in October 2021 to 14,859,902 euros this year In reality, the numbers were already down in September both in value by -3% (from 2,961,850 euros in 2021 to 2,877,248 euros in 2022) and in volume by -6% (from 1,139,769 kilograms in 2021 to 1,069,325 kilograms in 2022). Late varieties, a promising niche The last two months observed seem to be in contrast with the rest of 2022 which showed double-digit increases in both value and volume. A trend recorded above all in the first part of the year with the later varieties - such as Nadorcott, Tango and Orri - which ...